We all know the publishing world is changing. Books are becoming digital, and all the laws and rules we knew, are no longer certainties we can rely on. We (
De Arbeiderspers/A.W. Bruna Publishers) decided not to wait on what will happen next, but to go for the pro-active approach: trying out new initiatives, innovate and experiment.
And what can you do when you are a Publisher from a small country with a language that is only spoken by 28 million people? Compared to the English language, which is almost 65 times as big, this is almost next to nothing. And considering the fact that US and other English spoken initiatives are expanding all over the world right now, we decided to go for the exact opposite approach: we translated the entire multi-platform title
Earned Attention into English and are now releasing it worldwide by ourselves.